Project report-Ikea Estates Essay Example | Topics and Well Written Essays - 3000 words

Project report-Ikea Estates - Essay Example As far as the marketing plan is concerned, strategic and marketing concepts such as the SWOT analysis, PEST analysis, Segmentation, targeting, positioning and the 4 P’s of marketing has been used (Kotler, 2001, p. 25). As mentioned earlier Ikea, the master of self assembly, flat pack furniture manufacturer entered the prefab housing business. The company joined forced with a construction firm name Skanska in the year 1996. The prefab houses developed were named as ‘Boklok’. The houses were made available in Finland, England, Denmark and Norway (Kohler and Fetters, 2006, p. 54). Prefabricated housing has attracted many businessmen, architects and politicians over the years. The factors behind the attraction are the promise of an expedient, affordable housing at a relatively modest price. However, many perceive this as a solution provided o solve the housing crisis. Prefabrication can be defined as the assembling of components of a construction structure in a factory unit and transporting the completed the assemblies to the designated site. This approach contrasts the traditional approach of construction, where the raw materials are taken to site and assembled to develop construction structure. The principle of prefabrication is applicable on the grouping of similar tasks using assembly line techniques during the availability of skilled workers. Prefabrication is very effective in the presence of modularization. Application of prefabrication was pursued in construction industry to counter the aftermath of the world war two crises, especially in the UK, US an d Japan market. However, over the years the success of prefabricated housing has been questioned over the factors like quality, social status. Therefore the traditional housing still reigns supreme over the prefabricated housing techniques (Biswas, 2011, p. 105). In UK the construction housing is mainly dominated by the brick related construction methodology.

Political Socialization Thesis Example | Topics and Well Written Essays - 2750 words

Political Socialization - Thesis Example In addition, information from mass media becomes the basis of their political attitudes (Janda et al. 106). Mass media influence public opinion through priming, agenda setting, and framing of news (Harris and Tichenor 267). Wolfsfeld reiterated that agenda setting delves into the relationship between public agenda and media agenda. Meanwhile, priming explores the consequences or effects of modifying public agenda (104). Geer et al. noted that framing reflects medias ability to change the publics perception or view on an issue through presenting it in a certain manner (232). Mass media serve as the influential agents of political socialization (qtd. in Bardes, Shelley, and Schmidt 193). This paper explains how mass media shape individual beliefs, attitudes, and values relating to the political system of the U.S through agenda setting, priming and framing. The first section explores how agenda setting influences the political views of the public as well as their perceptions of policy and campaigns while section two concentrates on the influence of priming on the evaluation of political leaders, voter turnout and partisanship. Lastly, section three outlines the influence of framing on public perceptions, mobilization, and how people think about the issues. Agenda-setting is based on the proposition that media influenced public agenda through choosing particular topics for news coverage. This consequently determines which issues are perceived by the public as important (Bryant and Oliver 229). The decision of journalists, on which issues or events to cover, significantly matters as there are numerous stories available on a day to day basis. In addition, politicians attempt to convince media to highlight some stories and ignore others (Geer et al. 231). Donald Shaw and Maxwell McCombs concentrated on agenda setting in media coverage during 1968 presidential campaign and the study showed that voters put importance to issues in a manner that